Our VP, Linda Montalbano came back raving about two Managers from CANEX (a longtime client of Graff Retail) and we needed to find out why. Meet Nicole and G Money...
Instead of focusing on what we wanted the staff to do and achieve, we focused on ‘Why’. Why the add-on was of such value. How introducing this item was truly going to benefit the customer. In fact, by ‘selling’ the item to the customer, they were actually truly helping the customer in a big way.
Retailers can never afford to be complacent. However, Amazon is not the only model of success. The rest of retail would do well to study the critical success factors of those who are thriving today in spite of Amazon's growth.
What does it take to roll out a great training program at store level? Better yet, what does it take to sustain one at store level? Do you have the answer on the tip of your tongue? Don’t fret, many retailers out there don’t have the answers either.
A Vantiv/Worldpay partner recently asked me about the fundamentals of a quality customer/prospect marketing email, so I jotted down a few best practices and asked my LinkedIn connections to weigh in. The result of that effort is this list of 8 Great Email Marketing Building Blocks.
Empathetic Leadership is the ability of leaders to understand, relate to and be sensitive to customers, their team members and even the communities they serve. That’s going to require a giant leap forward for some, but don’t worry, we can all do it. Consider the benefits of being more empathetic...
What gets measured can be managed and improved. Many retailers are failing to measure the second sale, and track the related customer variables to build lasting relationships that create lifetime value.
Future of Retail with the Top 5 Apparel, Luxury, and Technology Brands. The brand value of the retail sector rose 34% as e-commerce brands spiked in value and the category adjusted to disruption. See the Five Actions for Building & Sustaining Valuable Brands.