It's impossible to accurately paint a cohesive picture of the sprawling innovation incubator that is SXSWInteractive. And it is easy to be skeptical about techno-geeks pitching breakthroughs on every corner and passionate hipsters selling the gospel of creativity through commerce. Here's my take.
I went to visit the new Atlanta PIRCH store in Buckhead, near Lenox Square just a few weeks ago and I was blown away by the experience. With 20 years of customer experience under my belt, it takes a lot to impress me.
Here are four surprisingly non-technical reasons small- to mid-size retailers have a leg up when it comes to fighting cyber-crime.
The customer experience shouldn’t happen by accident. It should be planned and thought out well in advance of the success you hope to have with your customers. Customer service doesn’t happen by accident. It starts with hiring the right people and training them, but that still may not be enough.
Since the widespread adoption of smartphones in our everyday lives, technology and changing consumer shopping behaviors have disrupted the traditional retail model. “Always connected” consumers demand more options, personalization and a richer shopping experience.
According to this report conducted by Innovative Retail Technologies magazine, retail tech spending decisions are no longer being made in discipline-specific silos. Instead, they’re being made by cross-disciplinary teams with a holistic understanding of their enterprise and omni-channel goals.
There is an old saying that "all is fair in love and war". You can add retail to that saying. To win, you have be more than show up at the game. Winning at retail requires new strategies, and even new metrics for competing online.
With social media, consumers have the ability to connect and communicate with people all over the world. Whether friends, family or complete strangers, consumers have come to rely on their peers for feedback and validation.
But what impact do ratings/reviews have on sales? A lot, apparently.
To acquire fashion inspiration, many shoppers turn to fashion blogs and user-generated content (UGC) featuring every day “street style.”
Stylematch has evolved into the ultimate source for all things fashion, including content, ideas and inspiration.