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How Retailers Can Use Social Influencers to Boost Engagement and Sales

submitted by Francesca Nicasio

There are now a lot more opportunities, solutions, and strategies that retailers can look into in order to leverage social influence, and in turn, drive customer interactions and sales. This post looks at successful influencer campaigns and offers tips on how to execute them correctly.

The Three Keys To Retail Technology Success – Emerging Technologies from a Shopper Point of View

submitted by Tony D'Onofrio

This month, First Insight published an interesting study on the evolving in-store technology customer experience and the mindset of the modern consumer. Following are some surprising shopper insights on the use of technology in retail stores.

75% of retailers will ID shoppers at the door

submitted by Laura Heller

By 2020, nearly two-thirds of retailers say they will identify shoppers by their smartphone as they enter a store. There are plenty of barriers to achieving this goal, but is it inevitable?

Can mobile save the Gap?

submitted by Laura Heller

If social media is killing fashion by making it faster as a recent article suggests, it's only because fashion retailers are letting it. Case in point: Gap.

Pop-ups: How temporary storefronts are changing brand loyalty

submitted by Laura Heller

Pop-up shops are among the most buzzworthy retail opportunities of 2015. The idea of placing a shop within a shop is not new—department stores have been doing it for years as a way to highlight new designers and collections. But the pop-up of today has evolved into something far more sophisticated.

Keep Your Customer Experience in Tune

submitted by Shep Hyken

I was recently visiting one of my favorite stores, Guitar Center, when I learned about a major change they made to their stores. And this change was for the better. Furthermore, the change came from what some might consider a “bad rule.”

Is the Company’s Loyalty to the Customer Temporary?

submitted by Shep Hyken

I’m frustrated that a customer may show intense loyalty to a business, and that business may reciprocate with appreciation, until there is a change of circumstances that causes the customer’s buying habits to change – none of which have to do with doing business elsewhere.

Frank & Oak Brings Brand Culture To Life With In-Store Mobility

submitted by Alicia Fiorletta

Although Frank & Oak started as an online-only business, CEO Ethan Song never considered it to be strictly an e-Commerce company.

“We always wanted to find ways to connect with our customers whether it was online, via mobile or physically,” Song said in an interview with Retail TouchPoints.

Top Sound Bite – “Omnichannel is the New Retail Normal”

submitted by Chris Petersen

Fundamental change only comes about if leaders internalize trends to be a reality. One of the single greatest decisions points in retail today is how to respond to "omnichannel" … is it real … is it a threat … or an opportunity?

2015 Top 10 Retail Technology Predictions – Part I

submitted by Tony D'Onofrio

2014 was another year of disruptive transitions for the global retail industry. This article reveals Part I of "The Top 10 Retail Technology Predictions for 2015". Part II will be posted at the same time next week.