There are now a lot more opportunities, solutions, and strategies that retailers can look into in order to leverage social influence, and in turn, drive customer interactions and sales. This post looks at successful influencer campaigns and offers tips on how to execute them correctly.
This month, First Insight published an interesting study on the evolving in-store technology customer experience and the mindset of the modern consumer. Following are some surprising shopper insights on the use of technology in retail stores.
Pop-up shops are among the most buzzworthy retail opportunities of 2015. The idea of placing a shop within a shop is not new—department stores have been doing it for years as a way to highlight new designers and collections. But the pop-up of today has evolved into something far more sophisticated.
I’m frustrated that a customer may show intense loyalty to a business, and that business may reciprocate with appreciation, until there is a change of circumstances that causes the customer’s buying habits to change – none of which have to do with doing business elsewhere.
Although Frank & Oak started as an online-only business, CEO Ethan Song never considered it to be strictly an e-Commerce company.
“We always wanted to find ways to connect with our customers whether it was online, via mobile or physically,” Song said in an interview with Retail TouchPoints.
Fundamental change only comes about if leaders internalize trends to be a reality. One of the single greatest decisions points in retail today is how to respond to "omnichannel" … is it real … is it a threat … or an opportunity?
2014 was another year of disruptive transitions for the global retail industry. This article reveals Part I of "The Top 10 Retail Technology Predictions for 2015". Part II will be posted at the same time next week.