Zappos invests significant time and money in developing new tools and tactics that will surprise and delight customers. Within its internal innovation lab — aptly named Zappos Labs — the online retailer has a dedicated team of employees who focus on solving customers’ pain points, and creating compelling and customized experiences across all channels.
Cosmetics, by nature, are highly visual and have a variety of subtle characteristics. So sifting through hundreds or even thousands of products is daunting.
Learn how Urban Decay is improving the mobile search experience to help customers find products faster.
Brick-and-mortar isn’t dead—it’s evolving. Sure, traditional shops may be in the decline, but in their place we’ll see other “breeds” of stores that are equipped to keep up with the new shopping habits of consumers.
Armed with smartphones, consumers have literally become the point of sale. Yet, retailers are still trying to herd them through checkout lanes. How retailers adapt to consumers as the POS is a key predictor of who will thrive.
“Metrics?” you say. “Are we talking about numbers here? Don’t you know that everybody hates crunching numbers? What do you think we are, anyway, a bunch of bean counters?” Hate to disappoint you, loyal readers, but we happen to love numbers. Especially when they add up to increased sales...
In today's omnichannel world, it's not about the store, online or even mobile. Future success will be about the retailer managing it's assets to grow profitable consumer relationships at the lowest cost of acquisition and service.
Top 10 Global Retail Shrink Takeaways - 2014 vs 2013 Infographic - According to the latest Global Retail Theft Barometer 2013-2014, retailers lost $128.51 billion to retail theft. As indicated in the previously published video summary, the cost of retail crime to honest consumers averages $403 in USA, 184 Euros in Europe, 845 in Hong Kong Dollars in Asia Pacific, and $143 in Latin America.
Our most active discussion this week was triggered by news that Target.com is lowering its minimum order for free shipping to $25. Will the move work? As Cathy Hotka of our BrainTrust had to say, "Free shipping lights up the antediluvian, reptile portion of the brain."