There’s no doubt that the growing popularity of e-learning has made it easier for retailers to deliver consistent, cost-effective training to the masses. A positive step for retailers, but it does beg the question, “Have you lost the human touch when it comes to training your frontline teams?”
The “passenger economy” created by the convergence of autonomous vehicles and ride-hailing will be worth $7 trillion a year by 2050. In USA, consumers spend 1.2 billion hours per week driving to the mall, finding parking, wondering around aisles, checking out and driving home. Smart Car Innovation.
Instead of focusing on what we wanted the staff to do and achieve, we focused on ‘Why’. Why the add-on was of such value. How introducing this item was truly going to benefit the customer. In fact, by ‘selling’ the item to the customer, they were actually truly helping the customer in a big way.
All too often senior management view staff as a "cost center" instead of an asset. Investing in store managers can pay many dividends in a store's financial success, as well as making stores stand out with customers.
Retailers can never afford to be complacent. However, Amazon is not the only model of success. The rest of retail would do well to study the critical success factors of those who are thriving today in spite of Amazon's growth.
This past week had the pleasure of visiting the new Zara Concept Store in Milan, Italy. Located near to the Galleria Vittorio Emanuele II, one of the oldest retail malls in the world, this Inditex owned location is the perfect bridge to the future of retail. Simplicity meets digital innovation.
A Vantiv/Worldpay partner recently asked me about the fundamentals of a quality customer/prospect marketing email, so I jotted down a few best practices and asked my LinkedIn connections to weigh in. The result of that effort is this list of 8 Great Email Marketing Building Blocks.
As humans, we instinctively shy away from people we don’t know and we stay clear of pretty much any socially awkward situations. It’s ingrained in us not to approach strangers, but “approaching strangers” is at the very core of the job description for anyone on the retail floor.
We all know that “culture eats strategy for breakfast” (thank you, Peter Drucker), but how exactly are you supposed to build the right environment? I received the following culture-related email from a retail IT industry executive and wanted to share my answer to him with you.