Want to learn how to take killer product photos? We caught up with professional photographers and experts and got them to share their secrets. Check it out!
There are now a lot more opportunities, solutions, and strategies that retailers can look into in order to leverage social influence, and in turn, drive customer interactions and sales. This post looks at successful influencer campaigns and offers tips on how to execute them correctly.
Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comp-store sales, so many are testing geolocation solutions to influence consumers in real-time in stores. However, geolocation will not work for every retailer. Here's what you need to know.
Most people assume that rewards programs are all about well, rewards. The fact is though, perks are only the tip of the iceberg. Your program shouldn’t just bribe customers, it should instill genuine loyalty and attract repeat patronage because shoppers have a real connection with your brand.
The customer experience shouldn’t happen by accident. It should be planned and thought out well in advance of the success you hope to have with your customers. Customer service doesn’t happen by accident. It starts with hiring the right people and training them, but that still may not be enough.
Consumer technology preferences are forcing merchants to rethink how they meet expectations.
Fundamental change only comes about if leaders internalize trends to be a reality. One of the single greatest decisions points in retail today is how to respond to "omnichannel" … is it real … is it a threat … or an opportunity?
Old habits die hard. Many marketers are clinging to media and metrics of the past when consumers are literally disappearing. The changing pattern of omnichannel consumption requires detecting trends … early!