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Ecommerce Product Photography Guide: How to Take Pictures That Attract and Convert Customers

submitted by Francesca Nicasio

Want to learn how to take killer product photos? We caught up with professional photographers and experts and got them to share their secrets. Check it out!

Making stores matter in a multichannel world

submitted by Tony D'Onofrio

McKinsey analysis on evolving technology and consumer behavior changes and the five imperatives retailers need to adopt for multichannel success.

How Retailers Can Use Social Influencers to Boost Engagement and Sales

submitted by Francesca Nicasio

There are now a lot more opportunities, solutions, and strategies that retailers can look into in order to leverage social influence, and in turn, drive customer interactions and sales. This post looks at successful influencer campaigns and offers tips on how to execute them correctly.

Five things to look for next week at NRF

submitted by James Bickers

The BIG Show is bigger than ever, so where do you begin? Start with our checklist of five things to look for at retail's biggest gathering.

10 Truths You Need to Know about Geolocation

submitted by Joe Skorupa

Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comp-store sales, so many are testing geolocation solutions to influence consumers in real-time in stores. However, geolocation will not work for every retailer. Here's what you need to know.

5 Key Ingredients of a Winning Loyalty Program

submitted by Francesca Nicasio

Most people assume that rewards programs are all about well, rewards. The fact is though, perks are only the tip of the iceberg. Your program shouldn’t just bribe customers, it should instill genuine loyalty and attract repeat patronage because shoppers have a real connection with your brand.

A Purposeful Customer Experience Shouldn’t Happen By Accident

submitted by Shep Hyken

The customer experience shouldn’t happen by accident. It should be planned and thought out well in advance of the success you hope to have with your customers. Customer service doesn’t happen by accident. It starts with hiring the right people and training them, but that still may not be enough.

Retailers seek to link the mobile and in-store experience for consumers

submitted by James Bickers

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

Top Sound Bite – “Omnichannel is the New Retail Normal”

submitted by Chris Petersen

Fundamental change only comes about if leaders internalize trends to be a reality. One of the single greatest decisions points in retail today is how to respond to "omnichannel" … is it real … is it a threat … or an opportunity?

Do you have a “canary” or radar for predicting disruptive trends?

submitted by Chris Petersen

Old habits die hard. Many marketers are clinging to media and metrics of the past when consumers are literally disappearing. The changing pattern of omnichannel consumption requires detecting trends … early!