Brick-and-mortar isn’t dead—it’s evolving. Sure, traditional shops may be in the decline, but in their place we’ll see other “breeds” of stores that are equipped to keep up with the new shopping habits of consumers.
Armed with smartphones, consumers have literally become the point of sale. Yet, retailers are still trying to herd them through checkout lanes. How retailers adapt to consumers as the POS is a key predictor of who will thrive.
Cosmetics, by nature, are highly visual and have a variety of subtle characteristics. So sifting through hundreds or even thousands of products is daunting.
Learn how Urban Decay is improving the mobile search experience to help customers find products faster.
Want to learn how to take killer product photos? We caught up with professional photographers and experts and got them to share their secrets. Check it out!
There are now a lot more opportunities, solutions, and strategies that retailers can look into in order to leverage social influence, and in turn, drive customer interactions and sales. This post looks at successful influencer campaigns and offers tips on how to execute them correctly.
Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comp-store sales, so many are testing geolocation solutions to influence consumers in real-time in stores. However, geolocation will not work for every retailer. Here's what you need to know.
Most people assume that rewards programs are all about well, rewards. The fact is though, perks are only the tip of the iceberg. Your program shouldn’t just bribe customers, it should instill genuine loyalty and attract repeat patronage because shoppers have a real connection with your brand.