Often, our blogs talk about what’s broken in retail and how to fix it. But let’s turn the tables for this posting. I want to share three recent shopping experiences that were all great, and that were all built on a common theme.
It’s summer. It’s hot. It’s vacation time.
The last thing anyone wants to do right now is read a long blog.
So, let’s get down to the point right away.
You could, and should, be selling more in your stores every day.
Here are 5 things you can do TODAY to sell more...
Who are the leaders in your company? The owner(s)? The CEO? The VP’s? We often think of leadership in terms of the most senior positions in an organization (especially if we occupy one of them!). But what if we told you the most important leaders in your company don’t hold an executive title?
Some will argue that there is no need to even leave the couch in order to acquire anything and everything our little hearts desire. There is quite a bit of truth to that and many feel that you can’t beat the convenience of it as well. But consider this question; how inconvenient is convenience?
Instead of focusing on what we wanted the staff to do and achieve, we focused on ‘Why’. Why the add-on was of such value. How introducing this item was truly going to benefit the customer. In fact, by ‘selling’ the item to the customer, they were actually truly helping the customer in a big way.
Thirty years into this business. Consider how we might all put on the ‘blinders’ after spending so long doing something. It’s not unusual to think you have the right answer to almost everything. Success breeds confidence. You just have to make sure that confidence doesn’t get in the way.
Retailers that embrace technology to improve the customer experience and improve the training and development of their staff will be the ones who prevail.
Summer is just around the corner, and depending on the nature of your business, you may be in full-force seasonal hiring mode. Here are some ideas to get your seasonal staff up to speed quickly and efficiently.
For years, you've heard us talk about building rapport as a critical first step in developing successful, long term customer relationships. To accomplish this, we've taught our clients to be 'likeable'. Why? Because people prefer to buy from someone they like. It's as simple as that.