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10 Truths You Need to Know about Geolocation

submitted by Joe Skorupa

Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comp-store sales, so many are testing geolocation solutions to influence consumers in real-time in stores. However, geolocation will not work for every retailer. Here's what you need to know.

SXSW 2015: Indistinguishable from Magic

submitted by Joe Skorupa

It's impossible to accurately paint a cohesive picture of the sprawling innovation incubator that is SXSWInteractive. And it is easy to be skeptical about techno-geeks pitching breakthroughs on every corner and passionate hipsters selling the gospel of creativity through commerce. Here's my take.