Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comp-store sales, so many are testing geolocation solutions to influence consumers in real-time in stores. However, geolocation will not work for every retailer. Here's what you need to know.
It's impossible to accurately paint a cohesive picture of the sprawling innovation incubator that is SXSWInteractive. And it is easy to be skeptical about techno-geeks pitching breakthroughs on every corner and passionate hipsters selling the gospel of creativity through commerce. Here's my take.