Over the years, I’ve reported on (and purchased from) many of these capsule collections. I find it refreshing that seemingly untouchable brands are trying to connect with all walks of life. But I recently came across a documentary, The True Cost, which has encouraged me to rethink my position.
To acquire fashion inspiration, many shoppers turn to fashion blogs and user-generated content (UGC) featuring every day “street style.”
Stylematch has evolved into the ultimate source for all things fashion, including content, ideas and inspiration.
Brands and retailers have struggled for years to capture a comprehensive view of inventory levels throughout the entire enterprise. For example, disparate inventory systems plagued shoe brand and retailer Chinese Laundry, forcing the company to cancel e-Commerce orders due to out-of-stock inventory.
The marketing mayhem surrounding Prime Day has settled, and now industry players are wondering whether it was a success.
While Amazon reported that Prime Day broke global sales records and exceeded Black Friday sales, many consumers would respond with an eye roll and snarky comment.
For bebe, a women’s contemporary fashion retailer, e-Commerce currently accounts for 15% of topline and 25% of domestic retail revenue, according to Erik Lautier, EVP and Chief Digital Officer. To drive engagement online and continue this relationship across channels, bebe focuses on personalization
Although Frank & Oak started as an online-only business, CEO Ethan Song never considered it to be strictly an e-Commerce company.
“We always wanted to find ways to connect with our customers whether it was online, via mobile or physically,” Song said in an interview with Retail TouchPoints.
Cosmetics, by nature, are highly visual and have a variety of subtle characteristics. So sifting through hundreds or even thousands of products is daunting.
Learn how Urban Decay is improving the mobile search experience to help customers find products faster.
With social media, consumers have the ability to connect and communicate with people all over the world. Whether friends, family or complete strangers, consumers have come to rely on their peers for feedback and validation.
But what impact do ratings/reviews have on sales? A lot, apparently.
For as long as retail has existed, so has customer service. One would argue that the two go hand-in-hand, and that a retailer cannot continue to exist — let alone excel — without exemplary customer service.
Learn how retailers can embrace new touch points while getting back to service basics.
Recognized as a thought leader in the fashion world, Neiman Marcus recently released its top trends for spring 2015. Bohemian styles, fringe, suede, spice colors and sleeveless jackets all will be “hot” during the season, and NM is encouraging consumers to share their interpretations of these trends