The Internet, mobile and social media have forever transformed the distribution of viral messaging. No longer the best kept secret, at the center of successful communication is the medium of video. The five visual masterpieces are a reminder that this is the age to disrupt or be disrupted.
Topic: Retail Trends
Frictionless secure commerce coupled with immersive customer experiences have been on my mind for some time. Engaging with an in-store geolocation security company and new updated data on internet connectivity, growth of smartphones, and the Internet of Things (IoT) inspired this post.
The retail transformation to omnichannel challenges the basic concept of a store as a destination to purchase. The consumer quite literally has become the POS, which requires retailers to reexamine right sizing stores.
Data was front-and-center at the 2018 Retail Realm Conference starting with keynote Balaji Balasubramanian of Microsoft. “At the heart of the (retail) transformation is accessibility to data. Make sure you have unified data in one place in an understood format that you can build applications on.”
"Customer-experience (focused) leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to 10 percent, and reduce costs by 15 to 25 percent within two or three years." Technology is a key differentiator.
Welcome to Dubai or as CBRE calls it, the key stepping stone for international brands entering the Middle East. Over the next three years, more than 1.5 million square meters of new retail space could be delivered to the Dubai market, adding roughly 50% to existing inventory.
RetailNOW 2018 was a huge hit, attracting nearly 2,000 IT professionals from North America to Nashville Aug. 5-8. But there was an uneasiness among some attendees because they expect additional rapid changes to broadside our industry in the near future.