Summer is just around the corner, and depending on the nature of your business, you may be in full-force seasonal hiring mode. Here are some ideas to get your seasonal staff up to speed quickly and efficiently.
Topic: Staff & Store Management
For years, you've heard us talk about building rapport as a critical first step in developing successful, long term customer relationships. To accomplish this, we've taught our clients to be 'likeable'. Why? Because people prefer to buy from someone they like. It's as simple as that.
We all know that “culture eats strategy for breakfast” (thank you, Peter Drucker), but how exactly are you supposed to build the right environment? I received the following culture-related email from a retail IT industry executive and wanted to share my answer to him with you.
This past week had the pleasure of visiting the new Zara Concept Store in Milan, Italy. Located near to the Galleria Vittorio Emanuele II, one of the oldest retail malls in the world, this Inditex owned location is the perfect bridge to the future of retail. Simplicity meets digital innovation.
There’s no doubt that the growing popularity of e-learning has made it easier for retailers to deliver consistent, cost-effective training to the masses. A positive step for retailers, but it does beg the question, “Have you lost the human touch when it comes to training your frontline teams?”
I have to be honest; I don’t like looking inside myself. Being introspective can be a very scary thing. It’s much easier to play the blame game; blame my team, blame my boss, my co-workers, other departments. There’s no shortage of people or things to blame if you really want to.
I was speaking to a group about leadership and one of the characteristics we focused on was Enthusiasm. I'm not talking about running into the office or your stores and high-fiving everyone, every day. I'm talking about the type of enthusiasm that inspires people to want to achieve their goals.
The world as we know it for brick and mortar retailers has forever changed. The question is, “how many will change with it … and change fast enough to survive?”
As humans, we instinctively shy away from people we don’t know and we stay clear of pretty much any socially awkward situations. It’s ingrained in us not to approach strangers, but “approaching strangers” is at the very core of the job description for anyone on the retail floor.