The retail model is stale. Retailers are not keeping up with increasingly tech savvy mobile consumer. Pokemon Go demonstrates the powerful potential for brick-and-mortar resurgence at the intersection of new sensor technologies and nostalgia.
Topic: Retail News
As the internet is the primary foundation for industry disruption, every year I look forward to Mary Meeker's latest trends report. Strong brands and user experiences are the foundation elements to the future shopping revolution. These are the only 2016 and beyond Internet trends that matter.
Forbes recently published the latest list of the Top 100 World's Most Valuable Brands. With focus on retail and technology sectors, by the numbers, following are key insights from the 2016 edition. "A business based on brand is, very simply, a business primed for success"
The future of retail requires immersive interactive customer experiences across all channels, both virtual and in the store;
Store associates as passionate brand ambassadors that engage a mobile educated shopping consumer. Here is an Uber Source Tagging example.
Retailing "ain't what it used to be". There is a new global war to create an integrated value chain that creates unprecedented, differentiated consumer experience. Great time to be a consumer, tough time to be a "retailer".
Why this is important: Humans are social creatures. Shopping is and has always been a social experience. Yet, most retailers and brands overlook the power and importance of being able to watch what other consumers actually do.