Today content must transcend product. It must engage customers across channels before during and after the sale.
Today's omnichannel consumers have created an ecosystem of unprecedented opportunities and complexity.
The last mile is not optional. It is a requirement creating new levels of strategic collaboration across the retail ecosystem.
RFID - From Espionage to IoT Immersive Customer Experiences. Brands "are still in the product and service mentality rather than a service and frictionless mentality." The magical Internet-of-Things (IoT) journey with RFID as one of the technologies is just getting started.
Retail will not be won by the best products or price. It will be won by those who collaborate to offer a better experience.
Stop thinking about owning end to end sales and focus on collaborative solutions that customers deem as valuable.
Consumers are driving a retail renaissance requiring an ecosystem of strategic collaboration to deliver personalization locally.