The future of retail is not just online. The most powerful customer experience is omnichannel.
To achieve customers' demands for a seamless experience will require collaboration across the ecosystem.
"Step with care and great tact, and remember that Shopping's a Great Balancing Act." Understand first your unique value propositions in the retail model spectrum. Find your technological link to personalized communications with the consumer. Prepare to pivot to new technology platforms
Today content must transcend product. It must engage customers across channels before during and after the sale.
Today's omnichannel consumers have created an ecosystem of unprecedented opportunities and complexity.
The last mile is not optional. It is a requirement creating new levels of strategic collaboration across the retail ecosystem.
RFID - From Espionage to IoT Immersive Customer Experiences. Brands "are still in the product and service mentality rather than a service and frictionless mentality." The magical Internet-of-Things (IoT) journey with RFID as one of the technologies is just getting started.
Retail will not be won by the best products or price. It will be won by those who collaborate to offer a better experience.