It is not about stores versus online. Shoppers increasingly are blind to the differences. The consumer is the channel. Millennials and future generations as the rulers of retail will expect many magical differentiated experiences.
Topic: Customer Experience
We are living in amazing digital revolution times where technology can drive continuous brand value improvements. Lead, by living your personal and professional branding dream.
Think brick and mortar stores are dying? These 5 retailers will prove you wrong.
In the last decade, many brands have used customer experience processes and perspectives to complete corporate turnarounds and experience make-overs. Some have seen their fortunes rise. Some have even stayed at elevated levels. They all use the six customer experience pillars.
In this post, we tackle the successful strategies of some of the world’s top retailers and offer actionable tips that you can apply in your own business.
The paradox was that even though the focus of the conference was on technology retail, the innovations were less about applying technology to retail, and much more about how to engage today's omnichannel consumer.
Video is the new medium required to package successful branding. The following are my current favorite future predicting retail technology videos.