In the last decade, many brands have used customer experience processes and perspectives to complete corporate turnarounds and experience make-overs. Some have seen their fortunes rise. Some have even stayed at elevated levels. They all use the six customer experience pillars.
Topic: Customer Experience
In this post, we tackle the successful strategies of some of the world’s top retailers and offer actionable tips that you can apply in your own business.
The paradox was that even though the focus of the conference was on technology retail, the innovations were less about applying technology to retail, and much more about how to engage today's omnichannel consumer.
Video is the new medium required to package successful branding. The following are my current favorite future predicting retail technology videos.
For the past five years, Ford has been publishing a list of global micro trends. The company calls it "a compilation of the most compelling movements across the globe that are shaping how we live, work, and engage with the world around us." Here are my favorite highlights.
Consumers expectations rise every time they have personal experiences which exceed the norm, and they bring those new expectations to retail with them. Retailers must now reach beyond traditional store design to start delivering personalized experiences that customers know are possible today.