We all want to perform better and to perform better, that means some kind of on-going training. We accept that this is the only way to achieve our physical fitness goals, so why is it so difficult for us to apply this same kind of thinking to improving performance in our stores?
Both Amazon and Walmart are aggressively changing the rules of retail in the US, as well international markets. For any retailer competing to survive, the one real threat is "death by mediocrity" and lack of differentiation.
Consumers expectations rise every time they have personal experiences which exceed the norm, and they bring those new expectations to retail with them. Retailers must now reach beyond traditional store design to start delivering personalized experiences that customers know are possible today.
Reality Check: You Lost A Lot of Sales This Holiday Selling Season
What do we mean?
With the rapid growth of ecommerce, neither products nor technology are unique differentiators. Retailers are rapidly transforming beyond selling gadgets to creating a differentiated experience. Will vendors also adapt?
For over a decade I've tracked the best books I've read and compiled them into a list we call "Roddy's Recommended Reading." Categories include Customer Service, General Business/Strategy, Hiring, Leadership, Management, Personal Development, and Sales/Marketing.
Welcome to a transformational 2017 were the recipe for success will require navigating geopolitical risks, an ever faster new technology pace, new data economy business models, mobile connected savvy consumers, and all of us being able to shop will we drop.
Here we are, just 17 'sleeps' away from Christmas day. How have sales been in your stores so far this holiday selling season? Hitting your targets? Celebrating success? We certainly hope so, because there can hardly be one good reason why you shouldn't be doing better this year than last.
I have to say, I’ve been in retail for over 25 years and it’s been a while since I’ve seen a store run so well. The trade secrets I’m about to share are not-so-secret. These are the basics that are so easily forgotten. It’s these basics that will ensure your store runs like a fine-tuned machine.